At Cala Loca in Varazze (Italy), we produced a full-day reportage capturing IBSA’s exclusive event dedicated to its skincare and sun-care line. Organized in partnership with Donna Moderna as media partner, the brand invited four influencers to experience the products in an authentic and inspiring setting, blending the beauty of the Ligurian coastline with IBSA’s values. Through video we documented every moment of the day — from the scenic location to the personal interactions — creating content that conveyed both lifestyle and product storytelling. The resulting materials amplified IBSA’s communication, merging brand narrative with a distinctive visual identity.