For the launch of Legami’s new erasable pen, we created Wild Out Kind, a playful campaign developed entirely with AI.
Inspired by the pen’s iconic gorilla character, we built a vibrant jungle world where wild energy, humour and unexpected kindness come together.
From concept development to characters, environments and final animation, AI was at the heart of the entire creative process, allowing us to shape a unique visual universe around the product and bring the Wild Out Kind attitude to life in a fresh and unconventional way.
To support the launch of the Wild Out Kind collection, we produced a series of Instagram Reels featuring the different products and their playful gorilla character. Designed specifically for social media, the videos bring the campaign concept to life through fun, dynamic and engaging content, while maintaining a consistent visual identity across the entire Wild Out Kind universe.
