For Legami, we created a fully CGI film to launch the brand's new Beauty Collection, building a playful fantasy world inspired by the collection's iconic bee.
The story follows the bee as it gracefully flies through an imaginative environment, discovering and interacting with the campaign's hero products. Beauty cases, brushes, hair accessories and other beauty essentials become part of a vibrant visual journey, where each scene is designed to celebrate the collection's personality through movement, colour and carefully crafted details.
Every product and environment was created entirely in 3D, from modelling and textures to materials, lighting, animation and final rendering. This fully CGI approach gave us complete creative freedom, allowing us to design a seamless visual narrative that blends storytelling with photorealistic product representation.
The result is a dynamic and engaging film that transforms the Beauty Collection into an immersive brand experience, combining technical precision with a distinctive visual language.