For the launch of Legami’s new erasable pen, we created I Care A Lot, a playful campaign developed entirely with AI.
Inspired by the pen’s chicken character and her caring relationship with her little chick, we built a colourful farm world where affection, protection and humour come together.
From concept development to characters, environments and final animation, AI was at the heart of the entire creative process, allowing us to create a warm and distinctive visual universe and bring the I Care A Lot attitude to life in a playful and unexpected way.
To support the launch of the I Care A Lot collection, we produced a series of Instagram Reels showcasing the different products and their playful chicken character.
Designed specifically for social media, the videos bring the campaign concept to life through warm, playful and engaging content, highlighting the caring bond between the chicken and her little chick while maintaining a consistent visual identity across the entire campaign.
