For Magis, we produced a video designed to unveil the creation process behind the brand’s new identity. Starting from AGSM AIM, the film visually explores the word combinations and conceptual transformations that led to the birth of MAGIS. Through a clean and structured visual narrative, we translated a complex branding process into a clear and engaging story. The video was deployed both online and offline, becoming part of a widespread OOH campaign across North-Eastern Italy, ensuring strong visibility and consistency across all touchpoints.